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Cool iPhone, Cool Mesh Case, Cool Business Model

Perhaps nothing else has taken the technology world by storm with as much vehemence as has Apple's iPhone. These days, everyone and their mother has a smartphone, a major portion of which have a little apple residing on the back. The iPhone has revolutionized the way that people play, do business, and communicate in one fell swoop. With Angry Birds as its unofficial mascot, the popularity of the iPhone app store has transfigured the software industry, making mobile apps the hottest thing since Steve Jobs put pretty type on the screen.

So what is it about Apple's iPhone and their other array of 'i' products - iTouch, iPad, iWhatevercomesnext - that has us all wanting to slide our fingers across a glassy surface? One thing that is seemingly inherent to Apple's products is a level of (how shall I put it?) wowness. I know that is not a real word so I am going to use the word iSnazzy instead. Apple things look cool. They exhibit a sort of sophisticated "I come from the future" look that immediately grabs the attention and gets the fingers itching. Surely there must be a teleportation button on something that looks so cool, you think, and are only mildly disappointed at the lack thereof because you are so busy killing zombies with plants.

And if the look of the phone itself was not enough, the ability to customize it to your personality fills in the remaining gaps. Out there in accessory land, smart people are selling clothing for smart phones. The line of apparel includes such things as the iPhone two-piece case, the iPhone mesh case, and even the iPhone kickstand. And what cool new gadget doesn't need a kick stand? Go on, name one. Knew you couldn't. The cases and accessories come in more colors and patterns that French wallpaper. Enough said.

But is this all that makes iPhone such a ubiquitous tool? Certainly not. The real power of the rectangular object, small enough to slip into a pocket or a purse, is in its ever expanding variety of functions. It's a phone, it's a game system, it's a camera, it's a book, it's a mobile office, it's a room full of CDs, it's a GPS, and it's a flashlight for heaven's sake. The fact is it's anything the programmers can make it. What is your iPhone? You'll find out tomorrow, because tomorrow you will change it. It changes as you do. You start exercising and it becomes your coach. You start dieting and it becomes your calorie counter. I think I've made my point.

Now, iPhones are not the only option out there in the world of smartphone technologies, and the future may see them relegated into the realm of Betamax and the Sinclair Spectrum, but I don't see it happening. Apple has ridden the crest of the technology wave and seen competitors' efforts mostly by glancing backward. It is because of their innovations that Apple has a large portion of the market share and will continue to maintain it without ever reducing their pricing. Apple doesn't discount its iProducts; it just makes new ones and charges the same. And there's no worms in that business model.


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